Aspect

Developing

Satisfactory

Substantial

Excellent

Mandatory Content

Missing one or more of the essential elements: title slide, credit slide and attribution slide

Title slide, credit slide and attribution slide included

N/A

N/A

Content

Includes very few facts, pictures or other content that supports your story

A great deal of content that supports your story

High level of content that supports your story

Sound

Poor use of sound or no sound used

Some use of sound, but poor quality.  Audience has trouble understanding

Sound and music is used to convey message. Audio is clear.

Excellent use of sound and music to reinforce message

Organisation

 Sequence of ideas / information is not logical

 Some logical sequence of information

 Sequence of ideas is logical and intuitive

Originality

 Rehash of others ideas, images. Lack of evidence of creativity / new thought

 The product shows evidence of originality and inventiveness

 Shows originality and inventiveness. Majority of content and many of the ideas are fresh and original.

Graphical Design

 Exaggerated emphasis upon special effects which weakens message and interferes with the communication of the content and ideas.

Design elements and content combine effectively to help deliver the message

 Combination of multimedia elements with text, ideas, audio takes communication to a very high level

Impact on Audience / Message

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